Local charities help develop national recycling campaign

 
Local charities South Shropshire Furniture Scheme & Shropshire Housing Alliance have been involved in a national project to develop a campaign to encourage people to donate old furniture and appliances for re-use and recycling.

In 2012, the schemes were selected by national waste experts WRAP as one of six national pilots to develop and test a range of communications materials aimed at increasing re-use of textiles and bulky waste.

Now thanks to the success of their work the campaign is being rolled out nationally and so  all local authorities, charities and other re-use organisations across the UK can now have access to free tried and tested marketing materials to help promote their work.

The Shropshire pilot helped prove the effectiveness of the campaign by showing an increase in the amount of material they would normally collect for re-use.  In addition to this post campaign monitoring found that 45% of householders who recalled the communications said they will think about re-use more when getting rid of unwanted items in future.  The Shropshire pilot also had the highest level of recall of any of the pilots. 

The project which was delivered in partnership with the local authorities in Shropshire utilised a variety of communications activities including a leaflet drop to all households in the target area.  Other communications included press releases, roadshows, posters, banners, online and social media activity.

Instructions on how to access the full range of downloadable campaign materials are available now from the RecycleNow partners website.